interactive

This campaign for The Partnership to End Distracted Driving, aimed at reaching young drivers was a viral trojan horse. Anti distracted driving videos were shot and labeled to appear exactly like the very popular fail videos all over the internet. The viewer was brought along to the very end and jolted with the message. Videos were released separately on independent youtube channels entitled, Utlimate Fail Videos, The Best Freak out videos and Most embarrassing Videos. The assignment also called for logo design.
youtube-1 youtube-2 youtube-3
Instructoart.com marketed Instructoart, the fledgling art brand, the result was books sales of over 15,000, 18 on air promos for MTV, art exhibitions of large format pieces in New York City, London, Mexico City, Toronto, and Amsterdam, 2 magazine covers, and illustration work in Esqure Magazine. The site was one of the most awarded websites winning: 2005 Vrial Awards Second most infectious Viral of the year, 2005 Viral Awards Best Use of Humor and 2004 Andy Awards Interactive Entertainment Bronze.
instructoart-1 instructoart-2 instructoart-3
This campaign for The Partnership to End Distracted Driving, aimed at reaching young drivers was a viral trojan horse. Anti distracted driving videos were shot and labeled to appear exactly like the very popular fail videos all over the internet. The viewer was brought along to the very end and jolted with the message. Videos were released separately on independent youtube channels entitled, Utlimate Fail Videos, The Best Freak out videos and Most embarrassing Videos. The assignment also called for logo design.
youtube-1 youtube-2 youtube-3
Instructoart.com marketed Instructoart, the fledgling art brand, the result was books sales of over 15,000, 18 on air promos for MTV, art exhibitions of large format pieces in New York City, London, Mexico City, Toronto, and Amsterdam, 2 magazine covers, and illustration work in Esqure Magazine. The site was one of the most awarded websites winning: 2005 Vrial Awards Second most infectious Viral of the year, 2005 Viral Awards Best Use of Humor and 2004 Andy Awards Interactive Entertainment Bronze.
instructoart-1 instructoart-2 instructoart-3
This campaign for The Partnership to End Distracted Driving, aimed at reaching young drivers was a viral trojan horse. Anti distracted driving videos were shot and labeled to appear exactly like the very popular fail videos all over the internet. The viewer was brought along to the very end and jolted with the message. Videos were released separately on independent youtube channels entitled, Utlimate Fail Videos, The Best Freak out videos and Most embarrassing Videos. The assignment also called for logo design.
youtube-1 youtube-2 youtube-3
Instructoart.com marketed Instructoart, the fledgling art brand, the result was books sales of over 15,000, 18 on air promos for MTV, art exhibitions of large format pieces in New York City, London, Mexico City, Toronto, and Amsterdam, 2 magazine covers, and illustration work in Esqure Magazine. The site was one of the most awarded websites winning: 2005 Vrial Awards Second most infectious Viral of the year, 2005 Viral Awards Best Use of Humor and 2004 Andy Awards Interactive Entertainment Bronze.
instructoart-1 instructoart-2 instructoart-3